Butora
Challenge
With dozens of shoes for climbing athletes on the market, how can newbie brand Butora make a name for itself?
Insight:
The #1 complaint by people after they’ve reached the top of their climb is that their feet hurt. Butora has built a shoe that’s comfortable but supportive enough to get you to the top, blister-free. As a climbing shoe built uniquely for and around your needs, Butora is built different.
SPEC.
TV SPOT :30
Your shoes are important, and that’s what Butora wants to convey in their latest ad campaign. Not only do your shoes deserve the utmost attention and care and intention, climbers have a lot in common with their choice of poison. Or shoes: They’ve got to be durable, resilient, tough. Just like a climber when they get on a wall. In other words, they’re built a lot like them. Butora is built different.
Script
You’re built different.
Early climbs and morning grinds,
Always chasing your next best view.
You need shoes like you.
Built for adventure,
And built to endure any type of terrain.
Built with the best engineering in mind,
So you can engineer your next climb.
Butora is built different.
Social
Script:
Built to last, built to perform
Built with precision, built with expertise
Built for what’s next, built for the top
BUTORA, built different
Post copy caption:
Designed to take on the full spectrum of climbing challenges, Butora is built around your needs. From boulders to mountains, we help you to take on the world's biggest walls.