GoPuff

Challenge
How can GoPuff encourage last minute Valentine’s Day shoppers to order gifts from the GoPuff app?

Insight
Valentine's Day can be a serious holiday, but not everybody is in a serious relationship.
GoPuff wants to take the pressure off this high-stakes day with fast, delivery that lets anybody in like, lust, or love celebrate in their own way: Love, Casually.


Spec.

OOH Posters

Themed Delivery Bag

A Valentine’s Day themed rendition of GoPuff’s delivery bags, plus a partnership with robot delivery service for a city-wide reminder to everyone that GoPuff can deliver your last-minute gifts.

Delivery Bag Version 1

Stunt: “The Magic DateBall”

An interactive 8-ball that GoPuff users would scan to unlock a special message about their love life. Once scanned, they’d enter a question for the 8-ball to answer. And after they’ve played, users would win a special Valentine’s Day-only discount code.

Social Media

Delivery Bag Version 2

Robot Delivery