Dell Technologies
TV SPOT: “ANYWHERE PERFORMANCE”
Challenge
The shift from working in office to working from home created a new demand: flexible technology that empowers people to work from anywhere. Dell wanted to convey to other businesses that it can provide them with a suite of products that can mobilize their workforces.
Insight
In order for people to do their work from anywhere, they must have technology that enable them to do that, so workers can enjoy more options and freedom. We captured this energy in a series of choreographed commercials that felt like one long music video, centered around technology that empowers people. We’re showing our technology offers, “Anywhere Performance”.
Production: BL&S Austin
Director: Hannah Varnell
:60 TV SPOTS
INTEGRATED SOCIAL CAMPAIGN
RAP VIDEO: “99.5 PROBLEMS”
Challenge
Our client came to us with the need to communicate to IT managers that data migration doesn’t have to be complicated or slow. If they upgraded, they’d see IT might be fraught with daily challenges, but data migration wasn’t one of them.
Insight
A rap video about IT? Could that be the dorkiest thing ever? You would think. Once this video made the rounds, our engagement analytics showed us we did something right.
INSTAGRAM STORIES
It’s October and we need to talk about cybersecurity. Yikes, who yawned? Definitely not you — because you understand that being cyber-aware keeps the biggest cybermonsters at bay.