MUD\WTR
Challenge
How can we help people who are looking to kick their coffee addictions and trade it for a healthier habit? MUD\WTR is a low-caffeinated drink made with herbal mushrooms.
Insight
Everything in moderation. It’s not caffeine that people want to give up, but its aftereffects. What if people could still enjoy that boost of energy, without the crash, for a cleaner focus?
Art Director: Gianelle de Leger
The Campaign
Case Study Video
OOH Posters
ACTIVATION POP-UP
If we’re raising awareness for a coffee alternative drink, we thought of recreating the coffeeshop experience, and came up with, “MudHaus”.
The MudHaus would be a pop-up shop built in the shape of a mushroom. Each installation would include a full drink bar, lounge area, and stage for guest speakers. Blueprints below illustrate the full vision for the MudHaus.
